You Need Cold Calling In Your Life

This article might even offend some - because mentioning cold calling is like talking about something evil. And I think you might know why.
If you've ever had a negative experience during a cold call; or are just scared to pick up the phone, then you are going to like this.

Cold calling has probably done the two following things in your past:

1. It frightened you to death 2. It made the person on the other line very.... very.... angry....

And although I often ponder why things are this way (yes I really do ponder about things like this), I think I may have finally figured it out. Here's what I found out.

You most likely dislike cold calling because of the rejection. No surprise here. And the majority of people out there simply don't like to be sold. No surprise there either.

But here's the thing...

I've pretty much found a way to eliminate the fear of calling cold that's so simple that you're going to kick yourself.

There is a really simple way to turn those cold calls into great conversations. Just make sure you have the following 5 things in place. Think of these as your cold call grocery list...

1. Sort - don't sell. It's just not your job to be selling your business opportunity. Your marketing materials will do that for you. Just sort and move on.

2. Act confident even if you are not. People can sniff out fear from a mile away; and they pounce on it. Have confidence in the way you speak. If it helps; just get up and walk around. Movement creates emotion.

3. Offer some value to the person you are calling. Be sure that the person on the other line feels the value you have to offer.

4. Be knowledgeable on what you are talking about. Do some quick internet research and jot down any highlights about this person you are calling. If you leave this part out - it's more likely that the person won't even here you out.

5. Have lots of energy. Most people who work for a living are not all that energetic about what they do. And if you bring more energy than they are use to - they're more likely to hear you out.

With this check list is tact - a cold call should usually work out one way or another.

I really think that in all the noise of the internet; we've forgotten about one of the gems of our industry. Cold calling can be an amazing way to meet interested prospects and it really works if you do it right.

But just like there are failures in network marketing who dump on our industry (think of all those nasty blogs) - I simply believe there are a bunch of people who just aren't all that great at cold calling that give this awesome method a bad rap as well.

Cold calling is awesome, effective, and fun in my opinion - if done the right way.

What do you think?